Marketing
Marketing your Website
This one day course will give you a thorough grounding in the fundamentals aspects of website promotion. Learn how to increase your targeted traffic and make your web site easy to find. When you get to the top of the listings in Google, Yahoo, AOL and many other search engines, you are not just going to get random hits to your website; you are actually getting highly valuable targeted traffic. Targeted traffic drastically increases your site’s sales, which means improved profits. If you do not follow the accepted policy of search engines, your site can be severely penalised or even banned from the search engines listings.
Designed for: Anyone who has or intends having a web site that needs to encourage visitors.
You will learn:
* What Search Engines are and how they work
* How to submit your web site to the top Search Engines
* How to get a high SE ranking * About Link Popularity
* How to get sites to link to you
* How to choose your keywords
* How to collect and understanding Site Statistics
Venue: University of Nottingham, Shakespeare Street, Nottingham. - click here for dates
